Doing a bit of a happy dance today, myself. The sun came out and so did some people. Some from as far away as Ashburn -- specifically for the Fair Trade Coffee Break. Officially we are counting 30 folks for the coffee break -- though we did serve others before 3:00 and are continuing to do so all evening. We have Peace Coffee, an assortment of Fair Trade teas, and chocolate chip cookies, brownies and chocolate muffins - all baked from scratch with fair trade sugar and chocolate. The brownie recipe was from the NY Times and is definitely a keeper.
Business is *finally* picking up again. May is looking good. Was able to write some checks today and that felt wonderful! Might actually have some money to spend on advertising again soon. Three [of five] local papers printed today's event in the calendar section and quite a few folks today showed up because of those notices. One woman lives just a couple of miles down the road and didn't even know the store was here. I hear that a lot. I've been meaning to do a postcard campaign for months and months. It's just a matter of me deciding to spend the money that way. [As opposed to buying more inventory.] And given that I am constantly finding such wonderful things to stock in the store -- well, it's hard to make that call. I have this strange fear that I'll spend a bunch of money on advertising and then when crowds of people come in, I won't have enough merchandise for them to buy! That's what comes from kind of bootstrapping yourself and not starting out with an abundant budget, I suppose. I need to constantly remind myself to shift my state of mind and plan for the store out of a vision of plenty instead of scarcity.
Ok, off to do some more work. But before I go, I wanted to share: I finally got around to watching this bit about Fair Trade from John Oliver's stand-up routine. I thought it was amusing and today seemed like the right day to share the link.
later luvies...
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